Scheduling Social Media Posts: An Actor’s Guide
Scheduling content can be a super convenient social media tactic. By setting up content before it’s needed, you save time and give the perception that you’re constantly promoting yourself even if you’re on set. Depending on your networks, you can use a social media dashboard (don’t worry, we’ll explain what that is), or do your scheduling inside an app. The key is to remember to create content just as interesting as you would normally.
Get to know a social dashboard
Social dashboards are a digital tool that you use to manage your social media accounts from one place. Sounds convenient, right? It is. Once you set up your dashboard with your social media accounts (Facebook, Twitter, Instagram, etc.), you can create all your updates in one place.
There are a handful of popular social dashboards available. Casting Workbook uses Hootsuite, but there a handful of others, like Buffer or Cyfe. In a dashboard tool, you can access your accounts, begin to schedule your updates, and even see which updates are the most popular by clicks. Choose a date and time for your updates to be published, and step away from the internet!
Why schedule your updates, anyway?
It’s important to keep your social networks updated, even when you’ve had a long day on set. There will be times that you can share photos and updates when you’re on the go, but dashboards like Hootsuite exist to take care of you when you won’t have access to your phone or laptop.
An example of a scheduling dashboard. This is from Hootsuite.
Here are a few times when scheduling content may work for you:
- You’re on set, or not permitted to have a phone
- You’re busy auditioning
- You’re in transit and cannot safely access your phone (don’t tweet and drive!)
- Your shoot location doesn’t have mobile internet access
- You want to get organized for the week and upload your content ahead of time
What it looks like to schedule a post in Hootsuite.
Always be strategic
Scheduled updates still represent you, so make sure you’re being consistent. Just because you’re creating an update ahead of time doesn’t mean you can take short cuts! Everything ends up in your main feed, so write like you would make a live update.
Dashboards will ask you for a date and time, so choose wisely. When do you usually update your Facebook or Twitter? Those are the times your followers get used to hearing from you. Schedule your updates to follow your typical pattern of updates. If you don’t have a typical time pattern, consider when you get your best responses. Not sure when that is? Try scheduling for different times and days, for a two week trial basis. At the end of the trial period, check out your analytics and find out when followers react the most to your updates.
Keep in mind your social followers are following you, and not a robot. Do everything you can to avoid scheduling more than 50% of your content, unless there are special circumstances. Chances are, if you’re filming in Alaska and you’re out of 3G range, your audience will forgive a lack of at-the-moment updates.
After you’ve been posting your updates from your dashboard for a while, you’ll be able to access analytics. You will be able to see how many followers you have, how many you’ve gained and which ones received the most clicks (if there were hyperlinks in the tweets, etc.). The shown report is an example from Hootsuite, showing data from Casting Workbook’s Twitter account.
Thanks to these numbers, we can see which updates our audience preferred, and you can do the same. This way, you can cover more topics your audience is highly interested in, hopefully earning more shares and increasing your followers.
Don’t forget about your updates
A golden rule of social dashboards is don’t schedule too far ahead. You can forget about your content and end up sounding out of date, or worse, end up offending your audience. There have been some very unfortunate tweets posted thanks to scheduling, so save updates a maximum of five days ahead of time.
This can have very real consequences. Scott Stratton of UnMarketing noticed that Live Nation Ontario had forgotten to cancel a tweet promoting a Radiohead concert in Toronto. That morning the stage had collapsed, resulting in a life being lost. Live Nation didn’t cancel their scheduled tweets to promote the show, resulting in a social media disaster.
Chances are you won’t have the problems that Live Nation did, but it’s still important to make sure you don’t alienate or offend your audience. Being attentive to your self marketing reflects on yourself as a professional, so it’s important to make sure to put your best updates forward.
It’s all about you
The point of this is to make self marketing easier for you as an actor. If you find scheduling slows you down, you may not want to use it just yet. If you’re not ready, sign up for a dashboard comfortable with and navigate inside it to increase your comfort level. By the time you’re ready to publish or schedule new content, you’ll be comfortable with creating and selecting dates and times in the scheduling function.
Think you’re ready to get going? Start by scheduling a few updates for the next few days, and see how those go over with your audience. You can also make all of your live updates from your dashboard, which is super convenient.
Be sure to get familiar with your dashboard before any urgent needs, such as travelling. Also make sure to check if your dashboard has an app for your phone (it should, even for the free accounts). Just search your